What is Peeschute | Idea behind Peeschute | Peeschute on Shark Tank 2022 | Peeschute marketing strategies 2022

What is Peeschute, Idea behind Peeschute, Peeschute on Shark Tank 2022, Peeschute marketing strategies 2022, About the company, Company overview, About Peeschute, The official company product pitch, How much funding did Peeschute get on Shark Tank, What marketing strategies are used by Siddhant Tawarawala which made his brand different from Peesafe, How to use Peeschute?

Company overview

Business NamePeeschute (urine disposal bag)
FounderSiddhant Tawarawala
FoundedOctober 2018
Funding asked for₹75 Lakhs for 4% Equity
Funding offered₹75 lakhs for 6% equity
SharkAman Gupta
Net worthRs 12 crore
Shark Tank episodeSeason 1 Episode 3
Head officeJalna, Maharashtra
Peeschute company overview

About the company

World’s first paper-based urine bag reducing the environmental concern.

A startup company started in Maharashtra, India, by Siddhant Tawarawala in 2018, the company has been in business for three years, the founder studied entrepreneurship at the University of Texas at Austin, and he graduated from Nirma University with a Master’s degree in Business Administration.

Peeschute is an innovative and patented disposable urinal bag. It is a pocket toilet that can be used by both men and women to urinate when the natural urination process becomes difficult due to various reasons.

The idea behind Peeschute?

In India, the proportion of toilet facilities to the vast population is still a huge challenge, Additionally, sanitation and hygiene are major concerns in a developing country like India. Peeschute wants to provide a solution that solves the basic problems associated with peeing; also, holding the urge to urinate for a long time can trigger several medical complications.

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About Peeschute

Peeschute makes disposable urine bags for health and travel needs These paper bags make urine solid-state rather than liquid. This eliminates water, plumbing, and building infrastructure maintenance requirements.

It is also environmentally friendly and biodegradable, and it can be used by both men and women, making it an excellent alternative for public bathrooms, according to the founder.

Another unique feature of the product is the fact that there are no smell or leak issues. Says the founder.

The official company product pitch

Peeschute is an innovative and patented unisexual pocket toilet that turns solid instantly without any leaks or odours when nature’s call is not easy to attend to. The company’s official product pitch is “Peeschute is an innovative and patented unisexual pocket toilet that cannot leak, odour or gets messy when it’s needed most”.

What problem did Siddhant Tawarawala observe to which he came up with an idea of Peeschute?

Keeping urine in your bladder for too long can weaken the muscles over time, leading to problems such as incontinence and, in the long term, not being able to empty your bladder.

Moreover, the bacterial build-up can lead to urinary tract infections.

It’s not something we take for granted, but many of us are forced to hold urine for a long period of time when we’re outside. Furthermore, the lack of accessible, clean restrooms is a huge problem for frequent travellers.

This very problem led Siddhant Tawarawala to create the company Peeschute to develop a disposable urine bag that helps people relieve themselves without having to worry about spills.

What makes Peeschute unique?

With a special gel interior, the disposable urine bag instantly solidifies urine, making it non-liquid, odourless and easy to store and dispose of. It is shaped like a pouch and can fill your pocket and also be sealed after use.

How much funding did Peeschute get on Shark Tank?

The company asked for Rs 75 lakhs against 4% stakes, Peeschute is expected to make around Rs 37 lakhs until the end of 2021. They would like to use the funding for a completely new toilet infrastructure instead of just making bags, but sharks are concerned about the Fixed costs of the project.

Between 2019 and 2021, they sold 2 lakh bags in four countries worldwide, but India remains their main market.

Although all of the sharks were pretty much ready to invest, they had concerns about the maintenance requirements and the additional costs of the chambers.

In addition to the initial offer made by Ashneer, Vineeta and Anupam also offered a combined offer for Aman’s services in marketing and branding.

Aman Gupta, CMO of the BoAt brand of electronic earwear, sealed the deal for a price of Rs 75 lakhs in exchange for 6% of the company.

What marketing strategies are used by Siddhant Tawarawala which made his brand different from Peesafe?

What is Peeschute | Idea behind Peeschute | Peeschute on Shark Tank 2022 | Peeschute marketing strategies 2022

While the brands like Peesafe mainly focus on menstrual hygiene of women for this purpose Siddhant Tawarawala came up with something new, the urine disposable bags which will help both men and women to pee without the use of a toilet, they can pee into the pocket toilet after which it turns into a solid component. And the cost of these urine bags is also reasonable at just 10 Rs which makes it easy to be purchased by both middle class and higher class.

How to use Peeschute?

Peeschute’s product is beneficial to everyone; however, most people benefit from it if they have lower-body injuries, leg/foot fractures, arthritis, Camp/Trek, Temporary/Permanent Immobility, Early Stage Prostate Patients, Women who are pregnant, etc.

 Follow these steps to use:-

Step 1. Open the urine disposal bag & press its edge

Step 2. Place it accordingly & use

Step 3. Fold the bag & seal it

Step 4. Dispose of

How many units of Peeschute are sold to date?

Peeschute has served over 3,500 customers and sold more than 2,500,00 units so far. In addition to India, it is also sold in the United States, the United Kingdom, and Canada.

Who is Siddhant Tawarawala?

The founder of Peeschute is Siddhant Tavarwala, he started this company in 2018 and it has been running for 3 years. He studied entrepreneurship at the University of Texas at Austin Inno and completed his MBA at Nirma University.

Which Shark did Siddhant Tawarawala approach to invest in his company?

Siddhant Tavarwala approached Aman Gupta to invest in his company because he needed a professional marketer.

Which Shark was the first one to approach Siddhant Tawarawala to invest in his company?

In the first offer, Ashneer offered, but the founder was more interested in Aman for guidance related to the marketing and branding field.

Shark Tank India is based on which concept?

Shark Tank India is a Hindi version of the American reality show Shark Tank. Entrepreneurs present their businesses before investors or sharks, who decide if their company should be invested in. The first season aired on December 20, 2021, and concluded on February 4, 2022.

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