What is ‘Creator’s Economy’ | All about ‘Creator’s Economy’ 2022

What is ‘Creator’s Economy’ | All about ‘Creator’s Economy‘ (featured image credit :-publir.com

What is ‘Creator’s economy’, What is Social media, Pros & cons of social media platforms, How many creators are there on social media platforms, Some of the best social media influencers, Instagram account of famous social media influencers, How did Bhuvan bam become a social media sensation, How is YouTube changing the taste of the audience through its short films and web series?

What is ‘Creator’s economy’?

This creator’s economy consists of over 50 million independent content creators, curators, and community builders, including bloggers, YouTubers, and social media influencers, plus software and finance tools designed to help them grow and monetize.

Several platforms allow creatives to earn revenue from their creations through the Creator economy. Examples are Twitch, Substack, Lightricks, YouTube, Instagram, Collection, Spotify, TikTok, and Patreon.

What is Social media?

As a platform for social networking, social media allows users to create web content, communicate with one another, share information and connect with others. Social media includes blogs, microblogs, wikis, social networking sites, photo sharing sites, instant messaging, video sharing sites, podcasts, widgets, and virtual worlds.

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How Social Media Influencers turning into Mainstream Celebrities

Pros & cons of social media platforms:-

Pros:-

         1. By using the most innovative methods possible, brands can reach more of their target audiences, creating better brand recall.

         2. Marketers increasingly believe influencer marketing is more effective for driving quality traffic and leads. 71% believe influencer marketing is more effective at driving qualified traffic and leads than traditional marketing methods.

          3. Globally, people use social media to share information and make connections. On a personal level, you can use social media to communicate with friends and family, to learn new facts, to pursue your interests, and to be entertained. On a professional level, social media can allow you to develop your skills and build an industry network through connections with people in your field.

Con’s:- 

          1. Influencer Collaboration Can Damage Your Brand’s Reputation If you don’t collaborate with the right influencer, you can risk damaging your brand’s reputation. Finding and collaborating with the right influencer can take a considerable amount of time and effort.

           2. The survey found that 61% of marketers had difficulty identifying the right influencers for their campaigns. Finding genuine followers on an influencer becomes difficult.

           3. Since influencer marketing is still a relatively new strategy, marketers are bound to make mistakes. Since there is no handbook on how to succeed with influencer marketing, brands are forced to learn from their failures.

How many creators are there on social media platforms?

1.  Youtube:-  YouTube had around 29,000 channels as of January 2022, with over one million subscribers. They are the dinosaurs of space, massive YouTube channels.

2.  Instagram:- In the past three years alone, the number of influencer posts sponsored by brands has jumped from 1.26 million in 2016 to a stunning 6.12 million in 2020. Influencers can have a significant impact on brand exposure because influencers are more likely to receive more social engagement than the advertising brand’s account.

3.  Tiktok:- Since January 2022, TikTok has attracted 1 billion monthly active users, predominantly among the younger Millennials and Generation Z, but it hasn’t been without controversy. Then-President Donald Trump threatened to ban TikTok in the United States in 2020 unless Bytedance let an American company, like Microsoft, acquire it.

Some of the best social media influencers:-

1. Sandeep Maheshwari:-  An entrepreneur and a well-known motivational speaker, Sandeep Maheshwari was born on 28th September 1980 where he received a bachelor’s degree from Kirori Mal College.
2. Prajakta Koli:- The Indian YouTuber and actress Prajakta Koli, known as Mostlysane on YouTube, makes comedy videos in which she empathizes with everyday life situations through relatable and observational humor.
3. Khaby Lame:-  Khabane Lame was born in a Senegalese family in 2000 and grew up in Chivasso, Italy; he is an Instagram influencer, TickToker, and TikTok user known for silently mocking overly complicated life hack videos. He is one of the top 10 most-followed TikTokers as of 2021.
4.  Bhuvan Bam:- Born on 22 January 1994, Bhuvan Avnindra Shankar Bam is a TV personality, writer, comedian, singer, songwriter, and YouTuber from Delhi, India. He is best known for his comedy channel named BB Ki Vines on YouTube.

Instagram account of famous social media influencers

How did Bhuvan bam become a social media sensation?

A year back Bhuvan Bam started creating short funny videos and he has his channel name, the BB Ki Vines and created 2 to 12-minute videos depicting the everyday life of an urban teenager and the wacky conversations he has with his friends and family, and he plays all the characters on the channel himself

Day by day he became a popular name in the history of YouTubers. As of today, he has 25 million subscribers on his channel.

 Today he is widely known for portraying characters such as Bhuvan, Banchoddas, Sameer Fuddi, Titu Mama, Bablu, Janki, Mrs. Verma, Adrak Baba, Mr Hola, Papa

How is YouTube changing the taste of the audience through its short films and web series?

People are attracted to web series or short films created by popular creators like Bhuvan Bam social media influencers are creating a huge impact on Bollywood movies.

For example, Bhuvan Bam’s web series Dhindora became the most popular web series just after its release, with quality content and a better story plot and acting, YouTubers or social media influencers have penetrated more general public, and people are also enjoying watching their content.