This creator's economy consists of over 50 million independent content creators, curators, community builders, including bloggers, YouTubers, and social media influencer.
Several platforms allow creatives to earn revenue from their creations through the Creator economy. Examples are Twitch, Lightricks, YouTube, Instagram, Collection, Spotify, TikTok, and Patreon.
By using the most innovative methods possible, brands can reach more of their target audiences, creating better brand recall.
71% believe influencer marketing is more effective at driving qualified traffic and leads than traditional marketing methods.
The survey found that 61% of marketers had difficulty identifying the right influencers for their campaigns. Finding genuine followers on an influencer becomes difficult.
People are attracted to web series or short films created by popular creators like Bhuvan Bam social media influencers are creating a huge impact on Bollywood movies.
For example, Bhuvan Bam's web series Dhindora became the most popular web series. YouTubers or social media influencers have penetrated more general public.