Coca-Cola announced that, as part of broader efforts to become more ecologically conscious, it will switch its packaging from green to clear plastic.
The company's primary endeavour to limit plastic waste is the use of green polyethylene terephthalate (PET), an ingredient that cannot be recycled into new bottles, in Sprite's existing plastic.
Julian Ochoa, CEO of R3CYCLE, a plastic group assisting Coca-Cola with improving its recycling, said that removing colors from bottles "improves the quality of the recycled material."
Clear PET Sprite bottles may be recycled and turned back into bottles, which promotes the circular economy of plastic.
In order to create a more "uniform appearance and voice around the world," the business claimed, customers will also notice a new logo and packaging design on the Sprite bottles.
In the upcoming months, clear bottles will also replace the green bottles currently used by Fresca, Seagram's, and Mello Yello in Coke's portfolio.
Due to strong demand, Coca-Cola (KO) posted higher-than-expected second-quarter earnings and increased its full-year revenue projection.