Social media space is growing so rapidly especially amongst the younger generation. Recent reports shows that over 624 million Indians are on social media, which rounds 45% of country’s population.

When Tiktok was banned from India, various popular social media platforms like Reels on Instagram, YouTube shorts on YouTube, MX TakaTak, Moj soon took over.

Few changes that Instagram and YouTube integrated i.e., Instagram provided a feature where users can literally hide  numbers of likes while YouTube leveraged its creators to hide  dislike button.

Audience generally prefers the contents which is more popular or viral over content which can bring some values. Creating value content doesn’t gain attraction to the people especially in India.

By hiding the numbers of likes on Instagram and dislike button YouTube will create hindrance for the brands to view the metrics and review the results of their campaign?

Experts says, actions are taken to reduces the negativity and make social media platforms a better place.  While for metrics,  there are several other areas from where a marketer can dig into it.

Every popular social media platforms are promoting more video content more likely short videos. These days people don’t have much patience to see long content.

Thereafter, that’s the main reason why creators and brands are switching into short video content. In coming years this seems to be taking over the digital market place.