Reliance Retail on Wednesday entered into a long-term partnership with Gap Inc. to bring iconic American fashion brand Gap to India.

With this deal, the Reliance Industries retail arm has become the official retailer for Gap across all channels in India.

The deal is aimed at leveraging Gap’s position as a leading casual lifestyle brand, and Reliance Retail’s established competencies in operating robust omnichannel retail network.

And also, scaling local manufacturing, and driving sourcing efficiencies, Reliance Retail said in a statement.

Reliance Retail plans to bring Gap’s shopping experience to customers in India by offering the brand’s youthful, optimistic fashion for men, women, and kids, it added.

Gap was founded in 1969 in San Francisco, and since then has continued to build on its heritage grounded in denim and connect with customer globally.

With a strong vision of doing more than selling clothes, Gap shapes culture, championing a uniquely radical and optimistic sense of American style.