Gautam Adani and Mukesh Ambani are the top two richest men in the country with large conglomerates that have dominance in several sectors.

But the story does not end here, the competition to be on the top involves expansion, capital infusion, gaining market share and much more.

Ambani already has a strong presence in media and now Adani has chosen to enter the media sector and steer competition with Ambani.

On April 27, Adani Group’s flagship company Adani Enterprises announced that it established a new media subsidiary -- AMG Media Networks.

RIL owns Network18, which runs 55 channels in India spanning news and entertainment, including 16 international channels.

Last week Reliance and Viacom18 have entered into a strategic partnership with Bodhi Tree, to create ‘one of the largest TV and digital streaming companies in India’.

The partnership happened the same day when Adani announced a new subsidiary venturing into the media business. So the show has begun and the time will decide who is bigger and better than the other.