"In a video message, Meta-owned photo-sharing platform Instagram's head Adam Mosseri said that the platform will double down on video and focus on Reels in 2022."

Instagram observed the growth of video content and it is aiming to promote video content i.e. Reels. People are more driven by video rather than a static picture.

"We are going to have to rethink what Instagram is because the world is changing quickly and we're going to have to change with it," Mosseri said. 

Mosseri also mentioned that Instagram will focus more on introducing monetisation tools for content creators so that it will also help them to earn and motivate them to produce more content in 2022.

"Mosseri highlighted updates that Instagram made this year centered around giving users more control over their experience."

He highlighted- “features like sensitive content controls, the ability to hide like counts and Hidden Words in direct messages.”