The Indian advertising market is forecast to grow by 16 per cent in 2022 to reach $11.1 billion (Rs 88,639 crore) becoming the fastest growing market globally.

This would lead to over 14.5 per cent growth by TV and 31.6 per cent on the digital side, said dentsu Global Ad Spend Forecasts July 2022.

The easing of lockdown restrictions has opened up categories such as travel and hospitality, which were not spending during the pandemic.

Besides, categories like edtech, fintech, gaming and cryptocurrency have shown growth on Over-The-Top (OTT) platforms.

Besides, categories like edtech, fintech, gaming and cryptocurrency have shown growth on Over-The-Top (OTT) platforms.

According to the report, looking ahead, "significant growth" is forecast in OTT, connected TV, online gaming and e-commerce.

The India advertising market is forecast to grow by 16 per cent in 2022 to reach USD 11.1 billion led by TV (+14.5 per cent) and digital (+31.6 per cent).

In 2021, the India advertising market was around USD 9.6 billion. It is projected to grow by 15.2 per cent in 2023 to USD 12.8 billion and by 15.7 per cent to USD 14.8 billion in 2024.