Dabur steps into health food drink category with Dabur Vita. The company has collaborated with Flipkart for Dabur Vita’s
Dabur India Ltd. Has stated its entry into the health food drink category with the launch of ‘Dabur Vita’. Dabur further mentioned-
"We are witnessing a significant increase in search volumes of immunity boosting milk drinks on
E-commerce and with Dabur Vita we would be able to fulfil this contemporary need of consumers."
"We are very delighted to launch this in collaboration with India’s homegrown e-commerce platform Flipkart."
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"Dabur Vita widens our overall portfolio under health category, offering our valuable customer a diverse range to choose from,” said Dabur India Ltd Business Head E-commerce Smerth Khanna.
Dabur India Ltd Vice President–Marketing said: "This one-of-its-kind Ayurveda innovation in the health supplement category will surely become the first choice for the kids and their parents”.