Dabur steps into health food drink category with Dabur Vita. The company has collaborated with Flipkart for Dabur Vita’s e-commerce launch.
Dabur India Ltd. Has stated its entry into the health food drink category with the launch of ‘Dabur Vita’. Dabur further mentioned-
"We are witnessing a significant increase in search volumes of immunity boosting milk drinks on E-commerce and with Dabur Vita we would be able to fulfil this contemporary need of consumers."
"We are very delighted to launch this in collaboration with India’s homegrown
e-commerce platform Flipkart."
"Dabur Vita widens our overall portfolio under health category, offering our valuable customer a diverse range to choose from,” said Dabur India Ltd Business Head E-commerce Smerth Khanna.
Dabur India Ltd Vice President–Marketing said: "This one-of-its-kind Ayurveda innovation in the health supplement category will surely become the first choice for the kids and their parents”.