Dabur steps into  health food drink category with Dabur Vita. The company has collaborated with Flipkart for Dabur Vita’s  e-commerce launch.

Dabur India Ltd. Has stated its entry into the health food drink category with the launch of ‘Dabur Vita’. Dabur further mentioned-

"We are witnessing a significant increase in search volumes of immunity boosting milk drinks on  E-commerce and with Dabur Vita we would be able to fulfil this contemporary need of consumers."

"We are very delighted to launch this in collaboration with India’s homegrown  e-commerce platform Flipkart."

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"Dabur Vita widens our overall portfolio under health category, offering our valuable customer a diverse range to choose from,” said Dabur India Ltd Business Head E-commerce Smerth Khanna.

Dabur India Ltd Vice President–Marketing  said: "This one-of-its-kind Ayurveda innovation in the health supplement category will surely become the first choice for the kids and their parents”.