OTT platforms are growing immensely like from 2 in 2012 to over 40 in 2021. India is more inclined towards OTT content, people are truly getting more experimental with these trends.

"The platform said that its viewing hours have grown 3X in the last 2 years. Further, it has attracted viewership from 99% of India’s pin codes" an Amazon Prime Video spokesperson said.   

“We are incredibly excited to add India’s most loved game — Cricket — to our content selection for our Prime Video customers, starting Jan 1st, 2022,”the spokesperson added.

Let's have a glance what more The spokesperson spoke about its OTT platform

“OTT platforms led by Prime Video initiated the idea of appreciating cross-regional or global content amongst masses."

"The platform said that its viewing hours have grown 3X in the last 2 years. Further, it has attracted viewership from 99% of India’s pin codes."

 Spokesperson also said "OTT, has also enabled content creators to reach new and diverse audience segments across the world while adding that 1 in 5 viewers of Amazon Originals is from outside India."