Amazon Prime Video will invest more on original content in 2022

OTT platforms are growing immensely like from 2 in 2012 to over 40 in 2021. India is more inclined towards OTT content, people are truly getting more experimental with these trends.

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"The platform said that its viewing hours have grown 3X in the last 2 years. Further, it has attracted viewership from 99% of India’s pin codes" an Amazon Prime Video spokesperson said.

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“We are incredibly excited to add India’s most loved game — Cricket — to our content selection for our Prime Video customers, starting Jan 1st, 2022,”the spokesperson added.

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Let's have a glance what more The spokesperson spoke about its OTT platform

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"The platform said that its viewing hours have grown 3X in the last 2 years. Further, it has attracted viewership from 99% of India’s pin codes."

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Spokesperson also said "OTT, has also enabled content creators to reach new and diverse audience segments across the world while adding that 1 in 5 viewers of Amazon Originals is from outside India."

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