Amazon is the next company in line to try to generate engagement from a TikTok-like social feed.

The e-commerce giant joins the a laundry list of companies that have had the same idea: Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, YouTube, Spotify, Netflix .

According to Watchful, an AI product intelligence platform, Amazon is testing a vertical photo and video feed in its app among staff.

Per photos that Watchful provided to the Wall Street Journal, the feed — known currently as “Inspire” — will appear on the bottom navigation bar in the Amazon app.

When users tap the diamond-shaped icon, they will see posts on the feed, which will include links to purchase any items featured in the post.

This isn’t the first time that Amazon has followed the same tactics as major social apps. It even has Posts, an Instagram copycat feature, as part of its advertising tools.

It’s not clear whether this feature will eventually roll out on the Amazon app —  companies often test feature ideas internally, even if some may never ship to the public.