Vineeta Singh Age qualification personal life career achievements biography & more
The story of Vineeta Singh can be an inspiration to many girls who strive for excellence and dream big in life. Vineeta Singh an Indian girl who had a brilliant academic record and has received numerous medals and awards rejected the offer of a 1 crore rupees job just to start her startup. And today we could all see how her decision was proven right.
If you want to know the complete story of Vineeta Singh, you have to continue reading this blog.
Who is Vineeta Singh?
Vineeta Singh is a successful entrepreneur and founder and CEO of Sugar Cosmetics. She judges in a reality TV show titled Shark Tank India on Sony Entertainment Television. With this Vineeta Singh biography article, you’ll learn about Vineeta Singh’s Age, qualifications, Net Worth, Career, Family, and more about Vineeta Singh. For Vineeta Singh’s Biography, keep reading this article till the end.
Name | Vineeta Singh |
Profession | Businesswoman |
Founder | Cosmetic Sugar Brand |
DOB | 1983 |
Spouse | Kaushik Mukherjee |
Children | Vikrant and Kaushik. |
Nationality | Indian |
Qualifications of Vineeta Singh
Vineeta Singh was born in 1983 (age 38 in 2021) in Delhi, India. She attended the Delhi Public School, R.K. Puram, in Delhi, where she completed her education.
Vineeta Singh graduated from the Indian Institute of Technology Madras in 2005 with a degree in Electrical Engineering. After graduating from IIM Ahmedabad in 2007, she enrolled in IIM Ahmedabad for her MBA.
During her MBA studies, Vineeta Singh completed a three-month internship at Deutsche Bank, both in London and New York. She worked with both the emerging markets restructuring team in London and the strategic equity transaction team in New York.
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Personal life of Vineeta Singh
Veeta Singh lives in New Delhi with her father Tej Singh, who worked as a scientist at the All India Institute of Medical Sciences. Her mother is a PhD holder.
Vineeta Singh got engaged to her college mate Kaushik Mukherjee (who is Co-Founder of Sugar Cosmetics) on 15 October 2010, and they got married on 4 December 2011. Since she has the same life partner and business partner, Kaushik Mukherjee is the President and COO of Sugar Cosmetics. Since the two completed the world’s longest race together, they are called the “Ironman couple.”
They have two children (both sons), whose names are Vikrant and Kaushik.
In her free time, Vineeta Singh loves to talk to her friends and family, she also enjoys travelling, playing the guitar, and cycling.
How did Vineeta Singh start with sugar cosmetics?

Vineeta Singh founded Sugar after failing to build her first two businesses and turning down a job offer of R1 crore from a global investment bank. That’s right, rather than doing something for others, she wanted to do something for herself. In partnership with her husband Kaushik Mukherjee, Vineeta Singh launched her third company.
The Indian cosmetics market, once dominated by global brands like Lakmé, L’Oréal, and MAC Cosmetics saw the introduction of SUGAR in 2012, which beat so many other national and international brands to become the fastest-growing cosmetics brand in India. The sugar brand has more than 2500 outlets and revenue that exceeds 100 crores.
The company’s revenues increased by a substantial margin in FY20 from INR 57 crores to INR 104 crores, with a 15% increase in sales. The company is currently a top brand in India, Germany, Italy, India, and America.
The story behind the rejection of “1 crore rupees job”
From the very beginning, Vinita was an intelligent and diligent student. Seeing her potential, her teachers also encouraged her to take up entrepreneurship. After she finished her studies, Vinita came to Mumbai. She received many job offers, but she turned all of them down, this was at just 23 years old. She knew that she was taking the biggest risk of her life by turning down such a lucrative job offer, so the decision was extremely difficult for Vinita, who was the youngest MBA graduate to turn down a job offer of Rs 1 crore. Despite this, Vinita did not change her mind.
The foundation laid for Sugar Cosmetics
Vinita founded Sugar Cosmetics with her husband Kaushik Mukherjee in the year 2012. Eventually, his decision to quit the job proved to be right and in the financial year 2019-20, this startup registered a huge revenue of 100 crores. This was at a time when the cosmetic market was dominated by some giants.
Vineeta Singh on shark tank and companies she invested in
In addition to Founder and CEO of Sugar Cosmetics, Vineeta Singh also judges a reality program called Shark Tank India on Sony Entertainment Television.
Vineeta Singh has partnered with Anupam Patel and Vineeta Singh for the reality show Shark Tank India. The show features Indian startups and the three stars invested INR 50 lakhs in CosIQ, a skincare company.
Companies she invested in on Shark Tank:–
Skippi ice pops ( Popsicles) 1 crore at 15% equity by her (Vineeta Singh), Ashneer Grover, Anupam Mittal, Aman Gupta, and Namita Thapar.
Energy Drink (NOCD) 20 lakhs at 15% equity
Heart up my sleeves (Fashion accessories brand) 25 lakhs at 30% equity by her & Anupam Mittal
Blue Pine Foods (Frozen Food brand) 75 lakhs at 16% equity by her, Ashneer Grover & Aman Gupta
Ridebooz (Urban utility brand) 40 lakhs at 50% equity by her & Ashneer Grover
Mycosiq (skincare brand) 50 lakhs at 25% equity by her & Anupam Mittal
Vineeta Singh awards and achievements
As an academic gold medalist between 1993 and 2001, she also excelled in athletics, winning two gold medals and two silver medals at the IIT Madras Badminton Tournament, winning the Dulari Mattu Award for best female all-rounder at IIM Ahmedabad in 2007.
She was awarded back-to-back medals by the Comrades Marathon Association after completing both the Ups and Downs (89 km) and Comrades Back-to-Back (89 km), South Africa’s highest Ultra-Marathon in 2012 and 2013.
One of Amitabh Bachchan’s most popular programs is Kon Banega Crore Pati (KBC), where she was chosen as a guest expert for the program.
The Economic Times’ 40 Under Forty Award recognized her as one of India’s young business leaders in 2020.
According to Forbes India, she will be among India’s most powerful women in 2021.
Additionally, this woman has created bestselling beauty products for more than a decade now, generating millions of dollars in sales each year.
Talking about the awards and achievements of Vineeta Singh, she received the Startup of the Year Award 2019 by Entrepreneur Awards Delhi in the year 2019. She was also included in the 40 under 40 list of Economic Times in 2021.
In 2007, she was won the star retailer award.
What is the total net worth of Vineeta Singh?
Vineeta Singh has an estimated net worth of $7 million, reports indicate.
The amount of money that Vineeta Singh makes from SUGAR cosmetics is estimated at around INR 22 crores a year. It is unclear what assets and revenue Vineeta Singh may have accrued from other sources.
Who is the founder & CEO of sugar cosmetics?
Vineeta Singh is an entrepreneur who is the Founder and CEO of Sugar Cosmetic.
What is the total revenue of Sugar cosmetics?
The total revenue of sugar cosmetics was $16.68 million (Rs 126.4 crore in FY21).
What is the current valuation of sugar cosmetics?
Sugar cosmetics are currently valued at $500 million.
How did sugar cosmetics become the fastest growing cosmetic brand?
SUGAR Cosmetics made a name for itself in the fast-growing beauty sector by cutting costs and reorganizing the team, plus using social media marketing and e-commerce, growing from 87 to over 1,750 retail touchpoints in two and a half years.
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