Top 3 Cadbury Ad campaign analysis | The most famous ad campaigns which made Cadbury successful
The most famous ad campaign of Cadbury which made them popular, How did Cadbury start, Who was the founder of Cadbury, What was the first product of Cadbury, How did Cadbury get successful, Who was the winner of the most famous competition from Cadbury, What are the marketing strategies adopted by Cadbury, Some of the most famous ad campaigns which made Cadbury successful, Interesting Facts about Cadbury, The popular campaign of Cadbury which resulted to 20 percent increase in sales.
|Founded||1824 (198 years ago) in Birmingham, England|
|Headquarters||Uxbridge, London, England|
|Chairman and CEO||C Y Pal and Manu Anand|
Cadbury is the world’s second-largest confectionery brand after Mars and was previously owned by Cadbury and Cadbury Schweppes. Cadbury is now owned by Mondelez International (originally Kraft Foods).
Cadbury has its global headquarters in Uxbridge, west London. The company operates in more than 50 countries throughout the world. One of the best-known British brands, Cadbury was named a top export in 2013 by The Daily Telegraph.
John Cadbury, a Quaker who sold tea, coffee, and drinking chocolate, founded Cadbury in Birmingham, England in 1824. Cadbury’s brother Benjamin and his sons Richard and George continued the business under George’s leadership.
The company’s first product, Dairy Milk chocolate, was introduced in 1905, with a higher proportion of milk in the recipe than its competitors, and the product was the company’s best-selling product by 1914. Throughout much of the 19th and 20th centuries, Cadbury was one of the three major British confectionery manufacturers.
The majority of the success of Cadbury can be attributed to its wide range of products. By diversifying its product line, the company has transformed itself from a predominantly UK business to an industry leader with a global reach.
The company has also been proactive in appealing to children by selling products directly to them or through their parents. Advertising techniques emphasize fun, and a special line of products (Cadbury Land) is designed specifically for them.
Cadbury knows exactly what will appeal to its target market and is careful to test new concepts or marketing ideas to make sure they will be successful.
A national Cadbury competition sought to introduce a new flavoured chocolate product. Callum Clogher won the competition with his Choca-Latte Dairy Milk bar, which is a mix of coffee cream and vanilla sandwiched between the smooth taste of Cadbury Dairy Milk.
What are the marketing strategies adopted by Cadbury?
Segmentation, targeting, and positioning are important components of the marketing strategy of Cadbury. The segmentation of Cadbury products is based on demographics, behavioural, and psychographic factors; such as income and occasion. Cadbury is loved by people of all ages and demographics.
In addition to effectively applying competitive pricing, Cadbury emphasizes cost-plus pricing, which allows the company to maximize profits while efficiently accounting for all costs. By doing so, Cadbury achieves balanced supply and demand and competitive positioning.
In terms of promoting itself, Cadbury utilizes a wide variety of methods, from television to posters, newspapers to online and radio advertisements. We have seen that the company has worked hard to make its product reach the populace and make people aware of its products.
Some of the most famous ad campaigns which made Cadbury successful
As a brand, Cadbury has always been able to do wonders with its advertisement campaigns, For the past few years, the brand’s Ad Campaigns have catered to both the most popular ‘Raksha Bandhan’ theme ads and whatever is trending at the moment.
Some of the most famous Ad campaigns are:-
Cadbury ‘Kuchh Khas He Jindgi Me’
The advertisement by Ogilvy & Mather was created back in the 90s. The campaign broke away from the stereotypes surrounding chocolate in India and encapsulated what chocolate freshly meant to the country.
Cadbury Chocolate Bar Competition
Cadbury often comes up with innovative and creative contests and campaign ideas. For example, the company once invited its consumers to create custom-made Cadbury Dairy Milk Bars.
With the success of the Trucks and Gorilla campaign, Cadbury took advantage of the digital platform and started the Chocolate Bar-Making Competition. Sounds interesting, doesn’t it? That’s what the audience thought, too!
There was a virtual contest in which the participants designed and customized their chocolate bar using the machine “Chocolate Steam Dream”, and at the end, a judge determined the winner. However, the most fun part was that the winner received a customised Cadbury Dairy Milk Chocolate bar.
Cadbury ‘Iss Diwali Aap Kise Khush Karenge’
There are many advertisements by Cadbury that have always been loved during the festivities, Especially During the Diwali season. The advertisements have always touched a personal note with the viewers. Do you remember this old ad by Cadbury which asks ‘Iss Diwali Aap Kise Khush Karenge.’?
Cadbury ‘Meethe Mein Kuch Meetha Ho Jaye’
We are all familiar with the beloved ad featuring the young girl refusing to share her Cadbury Dairy Milk with her family. The campaign resonates with viewers to this day and is among Cadbury’s most popular ads.
- Cadbury introduced the idea of using pictures instead of text on chocolate boxes for the first time.
- Cadbury did not want mothers to be taken away from their children, so he implemented a policy that required women to leave work when they married. It was customary for each married woman to receive a bible and a carnation as a wedding gift.
- Cadbury was one of the first firms to operate dining rooms and offer food for sale in 1886.
Campaign name:- Cadbury’s Taste Campaign
The objective of this campaign:-
To reach the age group of 45 to 65 years old
To increase the sales of Cadbury
To reappraise the taste of Cadbury Dairy Milk from as many consumers as possible
The campaign was launched at the British Library UK in a presentation by Claudia Winkleman and Brain Blessed. They presented a first-of-its-kind chocolate mixing machine to more than 50 journalists over there. It turns words into chocolate, which was a truly remarkable experience.
The guests were given the opportunity to tweet about the Dairy Milk Chocolate taste in their own words. Their voices were recorded by Brain Blessed, who would then have their voices read by the Mixionary machine, which then would turn the words into chocolate.
Cadbury Dairy Milk saw a 20% increase in sales of Dairy Milk chocolates as a result of this campaign.
What is Cadbury dairy milk?
Originally introduced in 1905, Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. The products in the Dairy Milk line are all made entirely from milk chocolate.
What makes Cadbury unique?
One of the most unique products in the Cadbury family is Flake, a crumbly bar made from thin layers of chocolate. The ribbons of liquid chocolate cooled into light, flaky bars unlike anything else on the market.
How does Cadbury differentiate its products?
Segmentation, targeting, and positioning are important elements of Cadbury’s marketing strategy. Cadbury’s products are segmented by a mixture of demographic, behavioural & psychographic factors; for instance, by income & occasion. You will find people of different ages and geographic areas enjoying Cadbury products.
When did Cadbury become popular?
Dairy Milk was Cadbury’s most well-known product of all time when it was released in 1905. Following that, Bournville Cocoa (1906), Bournville Chocolate (1908), Milk Tray (1915) and Flake (1920) followed before their posters were advertised for Dairy Milk in the late 1920s.