Red Bull Casestudy | Business Model | Marketing Strategies
Red Bull Casestudy | Business Model | Marketing Strategies Red Bull’s unique and creative marketing strategy How did Red Bull get started? Chaleo Yoovidhya, the founder of T.C Pharmaceutical, introduced a drink called Krating Daeng in Thailand in 1976, which means “red gaur” in English. It became popular among Thai truck drivers and labourers. While …