Skippi ice pops from Rs 11 lakh loss to creating history on Shark tank
What is Skippi ice pops, The idea behind the Skippi ice pops, What is the Aim of Skippi ice pops, What was the reason behind the name Skippi, How did Skippi ice pops make history on Shark Tank, The name of the judges and the amount they are investing in Skippi ice pops, How did their lives change after Shark Tank?
Only a year ago, this husband-wife duo incurred a huge loss as a result of pandemic-induced lockdown. Here’s how they rebounded, made sales worth Rs 4 crores and created history on Shark Tank!
|Founder||Ravi and Anuja Kabra|
|Owner||Kabra Global Products Pvt. Ltd.|
|Address||8-2-674/B/M, Road no. 12, Banjara Hills, Hyderabad 500034, Telangana, India|
|Contact Number||+91-93463 23172|
|Outlets||Amazon, Flipkart, Ratnadeep, Balaji Grand Bazar, Fresh & Fine Mart, Sabzi Bazaar, Ghanshyam Super Market.|
What is Skippi ice pops?
India’s first and only Icepops brand selling at retail stores.
The Skippi Icepop brand was created to bring back memories of ice pops during school days. Skippi Ice Pops are among the fastest-selling products on online platforms and for their online store. The duo took inspiration for their brand from the ice pop brands they enjoyed while living in Australia.
A start-up company called Skippi has been launched by Anuja Kabra and Ravi Kabra in Hyderabad. Founded in April 2021, the company claims to be India’s first ice pop company with 100% natural flavors that use real ingredients.
Kabra Global Products Pvt Ltd., one of the companies offshoots of Prabhat Udyog (India), owns Skippi. With over 40 years of experience in the food & beverage sector dating back to the early 1970’s and working hard to bring quality products to both the Indian and international markets.
You may also like:
The idea for Skippi was first born when Kabra was in Australia, intending to launch a food and beverage company in Australia. His initial plan was to start a popsicle company.
He was aware there are no products that do popsicles in India. The lack of products that are safe and that people can blindly rely on led them to set up shop in India. A couple of other reasons include that people have fond memories with ice pops, India has a harsh summer which can work in their favour.
Skippi ice pops strives to produce products that are high-quality, clean, healthy and green. They strive to reduce or eliminate the use of artificial flavors and colours in every product they develop.
Skippi ice pops believe in the statement “If we cannot serve to our children confidently, we will never serve to our customers”. Their state-of-the-art production facility is certified to adhere to high quality and safety standards, ensuring that each batch represents the quality commitments and values of our company.
Skippi was the name that he chose since the concept originated in Australia because Kangaroos are known as skippi and it also evokes a familiar character.
After investing nearly Rs 55 lakh, the duo was forced to abandon their operations before their product – ice popsicles – could gain a substantial market share. A year earlier, the pair had suffered a tremendous loss of Rs 11 lakh due to a pandemic-driven lockdown.
But then Skippi Ice Pops created history on Shark Tank India when it raised Rs 10 million in a deal offered by all five investors. The brand’s founders, Ravi and Anuja Kabra received this deal through an ‘All Shark Deal’ which saw the brand receive such a sum of money.
I was most impressed by Ravi and Anuja’s sheer drive, passion, and sincerity, along with the fact that Skippi Ice Pops could be carried at room temperature and didn’t require a cold chain,” Namita Thapar, founder of Emcure Pharmaceuticals Ltd and an investor, says.
As part of the deal, Peyush Bansal, the owner of Lenskart, also came on board as an investor after being so inspired by Anuja and Ravi’s model.
Isn’t it amazing how the brand made history after facing a huge loss?
The name of the judges and the amount they are investing in Skippi ice pops?
Ashneer Grover, Namita Thapar, Vineeta Singh, Aman Gupta, and Anupam Mittal are investing Rs. 1 crore for 15% Equity.
Anuja and Ravi’s lives considerably changed after Shark Tank, as they received more orders, investors, distribution requests, and expanded their team.
I conducted a video call with 800 people because I had no time or resources to meet them in person due to a backlog of orders for the online platform. We received thousands of orders from investors and distributors. Says Ravi,
The response has been phenomenal, something I and my wife predicted even before launching the project,” says Ravi. “Our inventory has doubled and we’re getting proposals for similar plants to be set up in the northern part of the country.”
Distributor Preetesh notes that the market has waited for this, and with people remembering these from their school days, it makes the sale even easier.
Skippi Ice Pops has already gained a lot of traction from the market after Shark Tank. I am lucky to have got the distribution in advance as I see a lot of agencies lining up to partner with their brand now.”
As a result of Shark Tank, Skippi Ice Pops has gained traction from the market, and now a lot of agencies are lining up to partner with their brand.” says Ravi.
How many flavours do the brand currently offer?
At the moment, the brand offers six types of ice pops – Cola, Lemon, Raspberry, Orange, Mango Twist, and Bubble Gum.
What is the cost price of Ice pops?
The cost of a box of 12 ice pops costs Rs 240, while a bag of 36 costs Rs 666. These ice pops can be purchased for Rs 10 at a local vendor.
In how many states does the brand currently present and what are its revenues?
The company operates across five states, and its revenue this year totalled Rs 4 crore. The business expects to close the 2023 financial year with an income of Rs 30 crore, and to hit Rs 100 crore in five years.
From where you can purchase ice pops?
The company has a website where you can order and have them delivered to your home, they are also available on Amazon and Flipkart or you can pick them up in-store.