Marketing Manipulation By Marketers: Influencing People’s Decisions

Marketing Manipulation By Marketers: Influencing People’s Decisions

Marketing Manipulation refers to the methods and strategies employed by marketers to exploit human cognitive, social, and memory biases to sway customer behavior in their favor.

Mainly focuses on cases from academic research in which customers were discovered to be biased and made less-than-optimal buying decisions. Academic study in pricing, product, promotion, sales, and marketing research, in particular. Strategies place the customer at the center and attempt to help us all make better decisions when presented with various stimuli in a marketing environment.

Marketers frequently manipulate customer psychology when it comes to competitive strategy. As a result, marketers have a significant role in repackaging the exact pricing and making it appear appealing. Marketers, for example, are well aware that some keywords, such as “free,” “buy one get one free,” and “limited time offer,” thrill shoppers. However, marketers have discovered that even the most reasonable consumers make poor decisions in the heat of the moment.

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What Influences Customer’s Purchasing Behavior?

Customers typically weigh the cost of a product against the utility it provides. Customers that reason are more likely to purchase the proper goods. As a result, marketers that offer substandard items must short-circuit the reasonable consumer’s brain. The goal is to instill feelings of greed and dread of loss in the logical consumer’s mind.

Emotional decisions, unlike intellectual ones, are made on the spur of the moment and are frequently incorrect. A few legal but dubious marketing methods rely on consumers’ inability to make informed decisions.

Manipulation Of The Marketing Process

This is the foundation of marketing. Coca-Cola became the behemoth it is today due to its omnipresence, which it does through billboards. TV commercials, newspaper advertisements, and other means. The corporation understands that if you see the brand often enough, you will develop attachments to it.

The issue is that the stakes are now much more significant. Anyone with access to the correct algorithm (and if you have access to Google or Facebook, you already have these algorithms) may target, re-target, and control these people’s bubbles. Amazon can persuade you to purchase particular items. The media can convince you to believe (or not believe) in a new plan or campaign. Politicians can influence your perceptions and prejudices.

As a result, you have no idea what’s going on as you surf around Facebook or YouTube. You take it in, but you’re not sure you comprehend what’s being said or whether it’s real.

Marketers’ Exploitation of the “Free” Deception

Marketers have always used “free” to entice clients to open their wallets and purchase more things. Customers intuitively understand that there is no such thing as a free product. If it were free, the seller would have to pay the price and lose money. The typical marketing tactic is to provide a product or service that is not generally supplied for free.

As a result, a hot selling item with a higher price is coupled with a slow-moving thing. Marketers understand that customers would not purchase the slower-moving item if the two goods were sold separately at the same price.

However, when they hear the term “free,” they associate it with something positive. The word “free” causes customers to undervalue the cost of a product or service while exaggerating its advantages. Marketers have done studies to back up this notion. For example, they provided a famous slow-moving chocolate brand for the same price. In this scenario, the buyers chose the best-selling brand. However, when they hear the term “free,” they associate it with something positive.

The word “free” causes customers to undervalue the cost of a product or service while exaggerating its advantages. Marketers have done studies to back up this notion. For example, they provided a famous slow-moving chocolate brand for the same price. In this scenario, the buyers chose the best-selling brand.

Philosophy Of the “Buy One, Get One Free” Scheme

The buy one, get one free technique, like “free,” has been used by marketers several times. The method entails applying large markups and producing a high-end product. As a result, when buyers learn about a product, they construct a high reference price range most of the time. When people enter the mall, for example, and the typical shirt price is 400, they are likely to think that 400 is the actual price.

However, the shirt firm has only sold a few hundred shirts. In the event of a Getting one on buying one item, the firm will offer two shirts for 500. Usually, the cost of both shirts would be 200, and the marketing ploy would have earned the firm 300. Instead of selling shirts all year, some firms fraudulently increase the price, generate a buzz, stock up, and then sell the merchandise quickly while providing substantial discounts.

The final truth is that these approaches have grown so ubiquitous that they have lost their allure. Customers are no longer enthralled or impatient whenever they see these offerings. As a result, corrupt marketing professionals may need to devise other tactics to promote their items.

Conclusion

If someone operates a business, then know that marketing manipulation is a part of what one will do. It’s the only way to build a following of adoring fans, sell things to them, and earn their trust. Manipulation is a necessary aspect of any job. Therefore the question isn’t whether one does it or not, but how it is to be done. Marketing’s goal is to persuade us to purchase a product or service. In marketing, every tactic is acceptable.

Marketers utilize simple manipulation techniques or subtle subliminal signals to sway purchasing decisions. The news that is watched on TV, read in newspapers, or read on the Internet may cause you to change your mind. Furthermore, many of these stories are purposefully presented in a specific manner to impact the attitude or elicit emotions.