Haldiram’s Successful Journey Begins With A Rs. 100 And Ends With A 5000-Crore Empire

Haldiram’s Successful Journey Begins With A Rs. 100 And Ends With A 5000-Crore Empire.

Haldiram’s is a well-known Indian sweet, snack, and restaurant enterprise. The corporation has dominated the snacks and sweets sector for the past eight decades. What began as a tiny store in 1918 has grown into a business with yearly revenues of 5,000 crores. Haldiram’s transformation from a modest namkeen store to a multibillion-dollar corporation is inspiring.

Haldiram is regarded as one of India’s most recognizable brands. But, while most of us have heard of American legends such as Domino’s and McDonald’s, few of us are aware of the world-class business tactics created by India’s domestic firms.

And Haldiram is one such company, which began as a modest sweet shop in Bikaner and it presently has a presence in over 80 countries, employing over 1500 people. Haldiram’s sales revenue totaled $1 billion in FY 19 alone. But, while we see thousands of sweet stores every day, the question remains.


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Haldiram’s Initial Phase

FoundedBikaner, Rajasthan, India (81 Years Ago)
FounderGanga Bhisan Aggarwal
HeadquartersNagpur, Maharashtra, India
ProductsSnacks, Sweets, Beverages Etc.

Ganga Bhishen Agarwal, the company’s founder, was once known as Haldiram Ji and used to work in his father’s business, selling namkeen bhujia as taught by his father and aunts. Haldiram married at a young age, but he had to leave the house due to some household quarrels in 1946. Haldiram opened his first shop and began selling BikaneriBhujia; however, at this moment, he made significant adjustments to its varieties. Making it much more delicious to eat, he incorporated the little moth flour he wanted to make and made it thinner to make it a little more crunchy.

He remade the Bhujia by adding moth flour and making it thinner. As a result, his revenues grew, and he drew more clients due to these adjustments. Later, after attending a wedding in Kolkata, Haldiram decided to build a business there. This was his first move in expanding the Bikaner Bhujia company. After that, there was no turning back. Over the following three decades, the company relocated to Nagpur and eventually to the capital.

Venturing Alone On Path

In 1944, a family feud caused Haldiram and his wife, Champa Devi, to leave the family and start their path. Apart from a pair of garments, they stole nothing from the family’s house. Instead, his wife would cook moong daal, another favorite nankeen, and Haldiram would sell it on Bikaner’s streets. By doing this, they could make ends meet for the family.

Haldirams’ Founding Stone

Haldiram and his wife opened their first business in Bikaner in 1946. Haldiram Bhujia began selling Bhujia using the recipe Haldiram had mastered. The company quickly became the go-to spot for folks from all across Bikaner. The shop’s revenues could now provide a comfortable living for the entire family.

Extension Of The Haldiram Business

For every business to stretch its wings and establish a firm foothold in the market, it must grow. So as Haldiram expands in Nagpur and Delhi, it also expands in many other cities in India and other nations. The Haldiram firm has surfaced chiefly in Kolkata, Delhi, and Nagpur. Of the three, the Delhi business growth rate is the largest. In 1993, the company’s product exportation extended to more than 50 nations, including the United States.

When Haldiram visited a family wedding in Kolkata, he seriously considered expanding his business outside Bikaner. He brought his signature Bhujia snack as a wedding present. Haldiram ultimately decided to open a shop in Kolkata after obtaining a positive response from all guests and their demands. However, the following generation did not expand the business beyond the Bikaner and Kolkata sites.

Challenges Concerning Haldiram

Haldiram’s has also had its share of difficulties. Following the ban on Maggi in 2015, the US Food and Drug Administration prohibited various Haldiram snacks and food products. They discovered excessive quantities of chemicals and germs in these foods and labeled them hazardous. The FDA of India’s state of Maharashtra conducted various tests on the items in September 2015 and granted the firm a clean chit. Having overcome these hurdles, Haldiram is seeking further collaborations and development opportunities.

The firm works with Indian Railways in several states to supply food on long-distance trains. Haldiram’s is one of India’s most recognizable brands and has gone from selling bhujia to establishing a multibillion-dollar conglomerate. The firm has developed at an incredible rate over the years and shows no signs of slowing down.

Haldirams’ Gross Revenue

Every year, Haldiram earns INR7,130 crore in revenue, exceeding McDonald’s and Domino’s combined income. Because there is no promotion or marketing to promote the product, the Haldiram product quality and flavor push the business forward.

Outperforming International Brands

Haldiram’s has impacted the Indian food (snack) business, growing from a little shop in Bikaner to its retail chain shops and restaurants. The firm was then separated into three operating divisions:

  •  Delhi,
  •  Nagpur
  • Kolkata.

Haldiram features over 400 delectable goods, including biscuits, sherbets, papads, pickles, and western snacks. Haldiram began manufacturing consumer-marketed convenience meals in 2003. After 11 years, Haldiram’s was 55th among India’s most trusted brands in the ‘Brand Trust Report.’ In FY16, Haldiram’s income surpassed Rs. 4,000 crores.

It grew to be twice as large as HUL’s packaged food segment. It also increased faster than the combined Indian turnover of Domino’s and McDonald’s!In 2017, the firm was named the largest snack company in the country, topping PepsiCo in sales. It outperformed all of its domestic and international rivals.


Haldiram’s is a well-known brand in the Indian community, domestically and internationally. However, the journey from a little shop in Bikaner to international outlets took decades and was fraught with difficulties. Even though Haldiram has a brand worth of over USD 3 billion (21,000 crores), it is remarkable that the founding generation did not complete their education. This should motivate entrepreneurs who want to establish industry-leading enterprises by having the ability to learn, excellent business acumen, and instincts.

What is the Haldiram success story?

●        Haldiram’s was started in 1941 in Bikaner, Rajasthan, by Ganga Bishan Agarwal, affectionately known as Haldiram Ji in his home, as a retail sweet and namkeen business.

How did Haldiram become well-known?

●        Haldiram was the first halwai in Bikaner to brand his bhujia, naming it Dungar Sev.

What was Haldiram’s first product?

●        Haldiram opened its first shop in Bikaner in 1946, when he began selling his Bikaneri Bhujia. He recreated the Bhujia by including moth flour and making it thinner.

Who is Haldiram’s CEO?

●        Agarwal, Manish

How many goods are available in Haldiram?

●        Haldiram’s has nearly 400 different items. Traditional namkeens, western snacks, Indian sweets, biscuits, sherbets, papads, and pickles are among its products. The firm also manufactures ready-to-eat foods.

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