Allu Arjun’s Pushpa film is creating magnificent records by leaving Ranveer Singh’s 83, Spider-Man: No Way Home in Hindi behind. Pushpa continues to make their success in India and overseas, overall they made a gross profit of Rs.300 crores and today it has been released on an OTT platform- Amazon Prime Video at 8 p.m.
From insider sources it has been reported that Amazon Prime Video bought the rights of Pushpa at approximately Rs 27-30 crore, sources also mentioned that “The satellite value of a film is higher than the OTT deal. In the case of Pushpa, it is available on OTT not just in one language but in four languages – Telugu, Tamil, Malayalam and Kannada.
Those who haven’t watched it in theatres will now make it a point to catch it on the OTT space. We are seeing an increase in prices from a lot of South studios for the deals post the release of Pushpa. It is quite obvious that everyone else wants to cash in on the success of Pushpa: The Rise and strike it when the iron is hot.”
Taran Adarsh who is the Trade analyst said that Pushpa: The Rise Hindi version gained over Rs 72.49 crore. He wrote, “#Pushpa juggernaut continues… #PushpaHindi emerged first choice of moviegoers, overtaking #83TheFilm and #SpiderMan on weekdays… [Week 3] Fri 3.50 cr, Sat 6.10 cr, Sun 6.25 cr, Mon 2.75 cr, Tue 2.50 cr, Wed 2.25 cr, Thu 2.05 cr. Total: ₹ 72.49 cr. #India biz. SUPER-HIT.”
His post caption, “It’s VERY, VERY RARE for an #Indian film to witness massive jump in *Week 3* in international markets, especially during pandemic era #Pushpa has picked up speed and how *Week 3* better than *Week 2* in #Australia and #Fiji Check out the numbers, you will be amazed (sic).”
Source: Pinkvilla
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