Tata Voltas Marketing Strategy: Remarkable Excellence in the AC Market

Tata Voltas Marketing Strategy: Remarkable Excellence in the AC Market Voltas earned the distinction of “India’s No.1 air conditioning firm” by no accident. The organization has a comprehensive marketing plan that allows them to nourish its consumer base and outperform its competitors’ sales numbers. Voltas led the domestic AC market with a 40% share from …

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