How Casper Failed | Why DTC Startups Lose Money | Business Casestudy 2022
How Casper Failed | Why DTC Startups Lose Money | Business Casestudy The consumer-direct mattress specialist agrees to be acquired this week at a 94% premium. Casper Sleep (CSPR), one of the worst performers from the IPO class of 2020, sold for $4.25 billion. This is a bittersweet exit strategy for a once-promising supplier of …